The Idea Validation Playbook

For founders who want to build what customers actually pay for.

94% of startups fail because they ask “Do you like my idea?” and get polite lies. This playbook flips the script. Based on the battle-tested BEHAVE Framework (used to predict 15 unicorns), it gives you the tools to extract uncomfortable truths—so you stop wasting time on ideas that don’t sell.

Inside the Playbook:

• 13 laser-focused pages – no fluff.
• This is a tactical field manual, not an encyclopedia.
• You’ll use these templates in under 60 minutes, including:

✅ 5 Cold Outreach Templates

• Reddit hooks, "Frankenstein" system reveals, pain quantifiers, and competitor autopsies.
  Example: Turn Reddit rants into paying beta users.

✅ 3 Landing Page Wireframes

• Steal Canva’s “Aha Moment” to show value in <10 seconds.
  Includes: Pain-Agitate-Solve layouts, Before/After stories, and enterprise risk-reversal designs.

✅ 10 Pain-Uncovering Survey Questions

• Force behavioral evidence (not opinions).
  Example: “Show me your last 3 search queries about this problem.”

✅ The BEHAVE Scorecard

• Rate your idea like a VC. Score 50+? Build. <30? Pivot or kill.
  Metrics: Behavior Change, Habit Potential, Acquisition Clarity, and more.

✅ “Idea Graveyard” Autopsies

• Learn why startups like HydraSmart (smart water bottle) and PawPilot (Uber for dog walking) failed—despite “positive” surveys.

🔥 BONUS: The “Polite Lie” Detector

• Decode what people really mean:
  “This looks cool!” = “I’ll never use it.”
  “I’d maybe use this” = “No.”

Perfect For:

• Early-stage founders drowning in "customer feedback" noise.
• Product teams tired of building features nobody pays for.
• Hackers who need validation before building.

“You’ll ask ‘Show me how you solve this now’—not ‘Do you like my idea?’”